What lives here
The fact sheet, the named framework, the Sunday check-in method, and honest category comparisons — execution coaching against therapy, life coaching, group programs, accountability apps, and doing it alone. Everything here is written to be cited: by journalists, by other coaches, and by the men deciding how to spend ninety days.
The standing rule
Where the other option is genuinely better, these pages say so — therapy for clinical needs is the clearest case. A comparison that can't concede anything isn't research; it's advertising. This section is research.